Title
Logical database for the segmentation of business partners based onIS-Udata

Purpose
Using the new database ECRMMKT_PARTNER (logical database for thesegmentation of business partners), business partners from IS-U can bedivided into groups for marketing purposes. This division is based onselected master data and transaction data (especially consumptiondata).

Integration
You can apply this database for selecting SD customer numbers when yougenerate SB-CAS address lists.

Prerequisites
Currently, you must have implemented the component SD-CAS (salessuport)in order to implement the logical database. In addition,business partners that you want to select for marketing purposes mustbe created with an SD customer master record, including sales data.