Description
This report determines transactions affecting live subscriptions forsubscription orders in two periods. The live subscriptions at the startand end of each period and the new subscriptions and terminationswithin the periods are totaled using purchase quantities and thedifference is displayed as an absolute figure and as a percentage. Youcan determine the contents of the list, summarization levels anddrilldown levels using selection criteria and parameters.

Selection screen
The selection screen is split into two sections:

• Data selection: In this section, you can specify criteria to restrict
the order data selected for evaluation.

• Output control: This section allows you to specify summarization levels
and drilldown criteria for the lists to be displayed.

Data selection options:


• Analysis periods 1 and 2

This defines the first and last day in the periods for comparison.

• Subscription sales document type

You can restrict processing to certain subscription types; if you donot make any entries in this field, the report evaluates all existingsubscription sales document types. Offers are excluded from dataselection (although they belong to the sales document type grouping forsubscriptions).

• Sales organization/distribution channel/product division

You can specify criteria for the sales organization, distributionchannel and product division; if you do not make any entries here, thereport evaluates all subscriptions independently of these factors.

• Sales office responsible

You can specify the sales office for the order in this field; if you donot make any entries here, all subscriptions are evaluated irrespectiveof the sales office.

• Carrier route

Here, you can restrict the subscriptions evaluated to one carrierroute; if you do not make any entries, the report evaluates allsubscriptions irrespective of the carrier route.

• Geographical hierarchy variant

To select data by a geographical unit (see below) you must specify ageographical hierarchy variant that contains the desired geographicalunit. (For more information on geographical hierarchy variants, pleaserefer to the F1 help on this field.)

• Geographical unit

Here, you can restrict the subscriptions evaluated to one geographicalunit; if you do not make any entries in this field, the reportevaluates all subscriptions irrespective of the geographical unit.

• Publication

Subscriptions to the publications specified here are included in theevaluation; if you do not make any entries in this field, the reportevaluates subscriptions to all publications.

• Edition

Subscriptions to the editions specified here are included in theevaluation; if you do not make any entries in this field, the reportevaluates subscriptions to all editions.

• Edition report grouping 1 and edition report grouping 2

These fields allow you to restrict the subscriptions evaluated toeditions that belong to certain report groupings; if you do not makeany entries here, no restrictions are made with regard to thesecriteria.

• Service type

This field allows you to restrict the subscriptions evaluated tocertain service types.

• Sales source

This field allows you to restrict the subscriptions evaluated tocertain sales sources.

• Sales promotion

This field allows you to restrict the subscriptions evaluated to salespromotions.

• Item types to be included

This field allows you to determine which item types are to be includedin the evaluation. You can select any of the basic item types:
Standard item
Trial item
Free item
You can choose single item types or all three.

• Include reversed orders / include if delivered / ignore

These options enable you to control how reversed orders (which may havebeen delivered up to their reversal) are to be handled.

• Include backdated orders

If you select this parameter, the report includes backdatedsubscription orders from the start date of validity (more precisely,before the regular start of delivery).

• Include orders where delivery not viable

If you select this parameter, the report includes subscription ordersfor which delivery was not viable in the analysis period.

Output control options


• Summarization levels

The report makes a page break in the lists for the summarization levelyou select. The following are possible:
Publication
Edition
Edition report group 1
Edition report group 2
This means for example, if you select the summarization level'Publication', the page header specifies the publication and drilldownis performed according to drilldown criteria (see below) with summationaccording to all the editions of the publication. The same applies tothe other possible summarization levels. You can also select more thanone summarization level.

• Drilldown levels

Here, you can determine whether or not the list is to containindividual lines for:
Purchase reasons
Delivery end reasons
You can also restrict the reasons that are to appear in the list inboth these cases. Orders that do not come under this category aretotaled and listed in a separate line.

• Include weighted partial subscriptions

Select this indicator if you want partial subscriptions (for example,Saturday subscribers) to be counted according to the partialsubscription weighting from the mix offers for the edition or whetherthe purchase quantities for partial subscriptions are to be counted infull.

Preconditions
The most important precondition for an effective evaluation is thatmaster data and transaction data should be maintained in full.
For example, it is particularly important that a partial subscriptionweighting be specified in the edition mix offers for weighted valuationof partial subscriptions. Missing entries are displayed in an errorlist at the end of the program.

Output
The report creates a list beginning a new page for each summarizationlevel selected. This creates a maximum of 4 sublists.
Each sublist contains the following data:


• Live subscriptions at the start of the periods


• Total number of new subscriptions in periods


• If you selected the drilldown level 'Purchase reason':

Number of new subscriptions per purchase reason and the number of allnew subscriptions that do not correspond to the selected purchasereasons ('Other reasons').

• Total number of terminations in periods


• If you selected the drilldown level 'Delivery end reason':

Number of terminations for each delivery end reason and the number ofall terminations that do not correspond to the selected delivery endreasons ('Other reasons').

• Live subscriptions at the end of the periods

Finally, the report displays an error list if error situations wereidentified during the program run.

Please note the following:


• It is not possible to select by carrier routes and geographical units
at the same time.

• Limited item types such as suspensions, redirections, gift and transfer
shipments are not included in the statistics.

• If you only want orders for which delivery is viable to be included in
the statistics, they must be viable throughout, either within theanalysis period or the validity period for the order (depending on thetime limits).

• When weighting partial subscriptions for evaluation, deviations may be
indicated in the live subscriptions. In this case, the livesubscriptions at the start of the period + new subscriptions -terminations appears to be different from the number of livesubscriptions at the end of the period. The difference depends on thenumber of reasons and the weighting of the partial subscription and canbe traced back to the rounding performed when listing the figures.
For example: If three new subscriptions are recorded with differentreasons and a weighting of 1/6, a new subscription of 0 is displayedthree times. However, the number of live subscriptions at the end ofthe period is 3/6 and this is rounded up to 1 for the list.