Solution : https://service.sap.com/sap/support/notes/779619 (SAP Service marketplace login required)
Key words :
strategy zip filebp_300_token_cust bp_300_token_cust, menu option 'customizing transport', document 'matching strategy overview', installed mdm including, mat_300_gtin_spn_mpn mat_300_shorttextcategory_custtechnical asset, standard material strategy, matching strategies delivered, matching strategies contained, individual matching strategies, matching strategy
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