Solution : https://service.sap.com/sap/support/notes/1108299 (SAP Service marketplace login required)
Key words :
cross-application components -> sap business partner -> business partner -> basic settings -> business partner roles -> define bp roles -> bp role, bp role title = description ism000 sales customer ism001 retailerism020 media customer, std assignment bp role -> bp role cat, media-specific roles sales customer, bp role category, media-specific roles, media customer, -media-specific scenarios, symptom delivery customizing, crm standard customizing
Related Notes :
573932 | IS-M/CRM: Synchronization of media roles |
436843 | IS-M/CRM: Business partner exchange between CRM and IS-M |