Solution : https://service.sap.com/sap/support/notes/1061379 (SAP Service marketplace login required)
Key words :
object type selection -> user interface texts -> fixed values, terms web dynpro abap alv export bi functions, sap menu -> translation -> abap objects -> short texts, installed sap netweaver support package stack 12, web dynpro abap alv toolbar, web dynpro abap alv applications, web dynpro abap alv application, display 'web analyzer' export function, hide 'web analyzer' export function, display 'bex analyzer' export function
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